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5 Best Social Media Analytics Tools (Boost Your Social Media Presence)

Are you in charge of your company’s social media analysis? Answering questions backed up by statistics is critical to your company’s capacity to establish a following and convert consumers. There are tools available to assist you in finding the answers and this list of social media analytics tools will help you find the best one for you.

What are analytics tools for social media and how are they used?

Before we get into some of the best analytics tools for social media on the market, I’d want to quickly discuss how we describe social media analytics.

We describe social media analytics as the data collection from social media sites to aid in the development and execution of our marketing plan. You may keep track of your progress in line with your social media targets by paying attention to social media statistics.

The analytics tools are usually used with social media management (SMM) tools. SMM tools will help you plan, schedule and manage your social media campaigns, whilst the analytics tools will keep track of the results and inform your approach.

Now, let’s dive into our list of social media analytics tools that can help you track your social media presence.

1. HubSpot

You can correlate social media success to company and revenue growth using HubSpot’s analytics tools. You’ll be able to report on the performance of your social media strategy across all channels, whether you’re posting directly through HubSpot, through other tools, or on the move. You may also measure campaign performance by comparing the performance of several social channels.

HubSpot’s social analytics tools provide a variety of graphs and infographics that break down data by platform elements such as audience, session durations, and impressions.

What’s worth noting is that HubSpot’s social analytics capabilities are part of their all-in-one inbound marketing platform, Marking Hub. This implies you’ll have visibility into the full client experience, not just social media-specific analytics, if you use the platform. You’ll be able to observe which marketing methods are most effective for your company, how they affect your bottom line, and how your social media initiatives are performing.

In a nutshell, HubSpot is a fantastic alternative for firms whose marketing teams wish to centralize all campaign functions.

2. BuzzSumo

BuzzSumo is a great resource for the social engagement analysis of any content, even if it isn’t exactly a social tool.

BuzzSumo can tell you how many people shared your most recent blog article on Facebook, Twitter, or Pinterest. You may also track the performance of content that competes for specific industry keywords to determine how your content marketing strategies compare to the competitors.

Social platforms is still one of the most popular ways to distribute content. You can observe which types of posts garner the most interaction by analyzing social shares and using that information to create your own content marketing strategy.

3. ShortStack

Running a social media contest usually involves a tremendous amount of legwork.

ShortStack can handle everything from picking a winner to evaluating interaction from a giveaway campaign.

A specialized contest analytics platform guarantees that firms running frequent competitions or giveaways aren’t merely handing out freebies for no reason. To do so, ShortStack examines all from entry data to long-term campaign performance.

You can monitor engagement numbers and determine which contest types best fit and work with your audience by studying the results of your contest with a social analytics platform like ShortStack.


B2B brands are increasingly paying attention to LinkedIn, which accounts for 80% of B2B social leads. Meanwhile, given the growing importance of employee advocacy, organizations should monitor individual salespeople’s LinkedIn profiles in addition to their company pages.

SHIELD, a new social media analytics platform, is helping to close the gap. SHIELD, for example, looks at the performance of particular personnel profiles and positions. Employees can use content metrics such as average likes, comments, and hashtags to assist them tweak their posts before sharing them to increase their reach.

SHIELD’s team report also enables employers to compare and contrast the engagement and progress of employee personal profiles over time.

5. Sendible

Sendible is a social media tracking, listening, and reporting tool with a lot of capabilities. It provides you with ready-to-use data on post-content engagement, mentions, and audience profiles across all digital media. Sendible also allows you to monitor what’s have been said about your company on the web and on social media, and it flags any remarks that require your response or attention.

Cool features of Sendible:

✅ With the drag-and-drop builder, you can create high quality presentation reports.

✅ Measure the response time and keep track of your team’s responsiveness.

✅ From a single dashboard, receive notifications of reactions and interact with many social accounts across networks.

And this wraps up our list!

How can you utilize social media analytics to help your business grow?

What did you learn from this list of social media analytics tools? Marketers must take control of their data.

The difference between executing data-driven initiatives that provide a good ROI and winging it is doing so.

The quantity of data and functionality accessible to companies today through social media management platforms is mind-boggling, with the number of analytics choices being just one example. Make it a point to look deeper into your data, no matter what tools you have, to get so much out of your future efforts.

There are a plethora of excellent social media analytics tools available. I hope this list has given you a decent idea of the resources available to assist you in your decision-making.