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7 Free SEO Tools for Beginners in 2022

There are many tools used in SEO, but some of the most popular are Google Analytics and Google Adwords. These tools help you track your website traffic and keywords, and they can also help you improve your website ranking. In this article, we will be going through what are the tools used in SEO and how they can help drive traffic, clicks and sales to your website.

SEO tools look into the ability of Web pages to rank well in search engine results pages. They give data on backlinks and keywords, as well as insights into online SEO competition.

What do SEO tools analyze?

Monitoring the domain is critical for SEO specialists and webmasters when considering how to optimize for search. You should think about the following points.


Performing a keyword analysis is an important first step in any SEO campaign. The purpose of keyword analysis is to determine which keywords to target in your SEO campaign.

There are a number of factors to consider when performing a keyword analysis, such as:

  • The competitiveness of the keyword
  • The search volume of the keyword
  • The relevance of the keyword to your business

Once you have determined which keywords to target, you can then begin optimizing your website for those keywords.


SEO website content is one of the most important aspects of any online business. It is the content on your website that will help you rank higher in search engine results pages (SERPs), attract more visitors to your site, and convert those visitors into customers.

There are a few things to keep in mind when creating SEO website content:

  1. Make sure your content is keyword-rich. Include relevant keywords throughout your content to help your site rank higher in search engine results.
  2. Use keyword-rich titles and descriptions. The title and description of each page on your site should include relevant keywords to help your site show up in search results.
  3. Structure your content. Use headings, subheadings, and bullet points to make your content easy to read and scan.
  4. Keep your content fresh. Regularly update your content to keep it relevant and improve your chances of ranking higher in search results.
  5. Promote your content. Increase the exposure of fresh information you produce by sharing it on social media and establishing links to it – both internally and from external sites.


A backlink is simply a link from one website to another, and the more high-quality backlinks you have, the higher your site will rank in search engine results pages (SERPs).

There are a few different ways to build backlinks, but one of the best is to create content that is so valuable and relevant that other websites are compelled to link to it. This can be a difficult and time-consuming task, but it’s worth it if you’re serious about improving your SEO.

Once you have high-quality backlinks pointing to your site, you’ll start to see your SERP ranking improve. And as your ranking improves, you’ll start to get more traffic to your site from organic search results. So if you’re looking to boost your SEO, focus on building backlinks.


If you’re serious about improving your website’s search engine ranking, then you need to pay attention to your website’s domain name. Your domain name is the unique web address that represents your website on the internet. It’s what people will type into their web browser to access your site.

A good domain name should be short, easy to remember, and relevant to your website’s topic. It’s also important to choose a domain name that’s unique to your website. Otherwise, you risk your website being lost in the sea of other websites with similar domain names.

To maximize your website’s SEO, you should register your domain name with a top-level domain (TLD) that’s relevant to your website’s content. For example, if your website is about SEO, then you should register your domain name with a .SEO TLD. This will help your website stand out from the rest and show search engines that your website is relevant to the topic of SEO.

➎ Ranking

When it comes to SEO ranking, there are a lot of factors that come into play. From the quality of your content to the keywords you use, there’s a lot to consider if you want to rank well in search engines.

One of the most important factors in SEO ranking is the quality of your content. If you have well-written, informative and keyword-rich content, you’re more likely to rank well in search engines. However, if your content is thin or poorly written, you’re likely to struggle to rank well.

Another important factor in SEO ranking is the use of keywords. Keywords are the terms that people use when searching for information online. If you use relevant keywords in your content, you’re more likely to rank well for those terms. However, if you stuff your content with too many keywords, you could be penalized by search engines.

There are a lot of other factors that can affect your SEO ranking, but these are two of the most important.


SEO traffic is the lifeblood of any online business. It is the oxygen that keeps the fire of your website burning.

Without SEO traffic, your website will wither and die.

There is no doubt that SEO traffic is the lifeblood of any website. After all, what is the point of having a website if no one is visiting it? However, just because SEO traffic is important, that does not mean that it is always easy to come by. In fact, it can often be quite difficult to generate consistent SEO traffic, especially if you are just starting out.

Social Media

Social media can also be a great way to connect with potential and current customers, and to build relationships with other businesses in your industry.

Some SEO tools look at information from social media sites like Facebook, Twitter and Google+.  They can track how many people visit a domain’s blog or other subpages, as well as how frequently those blog pages and articles are shared on social media. Many technologies can assist in identifying patterns in social networking sites by searching for commonly used phrases.

Now that you have learned what SEO tools analyze, let’s go over the list of what are the tools used in SEO.

Although tools are essential for practicing SEO and gaining a deeper understanding of the market, many of them are prohibitively pricey. It is not required for a newbie to begin by purchasing a high-priced tool. You may go to something more advanced after you know what you’re searching for and what you’re doing. For the time being, these free SEO tools that I will be providing yo with will suffice. Many people actually have no idea how many high-quality tools SEO pros provide for free. Here are a few of the best options for beginners:

1. Google Analytics

This is a fantastic tool to just get you started. Google Analytics is used by even the most skilled SEO professionals that make SEO their full-time career. It may appear complicated at first, but it will aid any newcomer in understanding what is measured (site traffic, conversions, audience, and so on) and hence what is significant.

2. AdWords Keyword Tool

The importance of keyword research in SEO cannot be overstated – you have to ultimately know what and where to optimize.   For each term you test, this tool will show you the competition as well as the global and local monthly searches.  Even the most seasoned SEO experts use this tool to conduct research.

3. Open Site Explorer

This tool will assist you in locating link possibilities by researching rival backlinks. The tool, developed by SEOmoz, allows you to see whether you can get the same links as your competition (do a little bit of spying!)

4. SEO by Yoast

Installing this SEO plugin on a website is one of the top things I do whenever I build a website. It guides you through the many processes of SEO to ensure that every webpage is optimized. This is most effective when you’re concentrating on optimizing your website’s content.

5. PageRank Status

You may get a free browser plugin that will show you the PageRank of each website you visit. This will assist novices in determining where a site ranks on Google (it’s doesn’t necessarily imply that one website is of higher quality than another, however, it does imply that one is more established). This is a fantastic technique to locate possibilities to create authoritative links. By simply clicking on the plugin, you can check SEO analytics, site information, page information, and page speed.

6. Google Webmaster Tools

Every SEO specialist has a Google Webmaster Tools account, therefore newbies should sign up as soon as possible. The application allows you to keep track of your website’s indexing, sitemaps, keyword clicks and lists of external and internal links.

7. Bing Webmaster Tools

Remember that Bing still is the third most popular search engine, therefore optimizing for it is essential even if you’re a newbie. Bing Webmaster Tools includes a few more capabilities than Google Webmaster Tools, but it mostly serves the same purpose—informing you about the amount of hits, links, indexing, and so on.

I strongly advise you to follow the links to understand more about the tools and what they may provide. The aforementioned is only a brief summary; each tool has a wealth of information to be learned. 

SEO tools are important for more than just keeping track of your rankings and doing keyword research. You can learn a lot about your competitors, how well your SEO hard work pays off, and if your clients are getting a good return on their investment.

If there is a FREE tool you have used in the past, we will be glad to know as well.

If you have any questions or feedback, comment down below.