Keyword analysis is the practice of reviewing and analyzing keywords as well as search phrases in order to determine which ones are likely to generate traffic to your website. In this post, we will learn how to do keyword analysis in SEO – why keyword analysis is important, how to conduct keyword analysis and the tools you will need.

What is the importance of keyword analysis?

Keyword analysis is necessary since it indicates which keywords are most appropriate for your content.

The selection of keywords is an important aspect of SEO campaign, and examining them may help you assess the performance of your initiatives.

You may do the following with keyword analysis:

✔️ Take a look at what keywords you’re already ranking for

✔️ Make a list of the keywords you wish to rank for

✔️ View the difficulty of a keyword as well as the purpose associated with it

✔️ Find out who else is bidding on those keywords

✔️ See the monthly search volume average

✔️ Look for questions and keywords that are similar

How to do keyword analysis and what tools you’ll need:

Many tools now allow users to conduct keyword analysis. Google’s Keyword Planner tool is perhaps the most well-known, although it does not provide complete statistics for search phrases.

Here are few dynamic tools that can easily help you conduct your keyword analysis:

➊ Mangools

KWFinder is a keyword research tool created by Mangools, a developer recognized for developing great keyword research tools in a variety of sectors. To get started, you can follow their beginner’s guide.

Along with a slew of additional capabilities, the KWFinder tool makes it simple to locate keywords with minimal SEO difficulty.

What customers say about KWFinder by Mangools:

KWFinder Highlights

✔️ A one-of-a-kind and simple-to-use user interface

✔️ Find keywords in every language and in any location

✔️ Choose from the selection of popular keywords

✔️ Get detailed keyword competition information

✔️ An in-depth look of the SERPs, as well as a list of recommendations

✔️ Filters can be used to narrow down the number of keyword ideas

KWFinder Pricing

KWFinder is included in the Mangools bundle, which also contains four additional SEO tools. There are just a few free searches available with this keyword tool. Choose an annual plan and save up to 40% on any of their three subscription options.

➋ GrowthBar

GrowthBar is a fantastic tool for bloggers and marketers on the go who want to see ranking difficulties or keyword ideas alongside their search results.

Content outline creation is a new tool that allows you to build content outlines for your blog or website in one click, complete with keywords, headers, word counts, photos, links, and more.

It also helps you to investigate a competitor’s profile, which includes organic keywords, backlink data, Google/Facebook ad information, and other relevant information.

GrowthBar Highlights

✔️ AI may be used to create content outlines

✔️ Tracking keyword rankings

✔️ Error-free ranking difficulty

✔️ Long tail keyword ideas and suggestions

✔️ Data on keywords that may be exported

✔️ Word count per page

GrowthBar Pricing

GrowthBar offers a free 5-day trial and afterwards, you will pay according to your chosen plan. You may search for an infinite number of keywords with the higher-tier subscription.

➌ Long Tail Pro

It’s no hype that long-tail keywords are SEO’s latest standard.  Long Tail Pro is a keyword tool that generates long-tail keywords for niche websites and has a cult following among micro-niche content creators.

Long Tail Pro Highlights

✔️ Keyword metrics that are both powerful and comprehensive

✔️ Easily discover long-tail keywords

✔️ Recommends how to get organic traffic that highly converts

✔️ About 2,500 SERP lookups are performed every 24 hours

Long Tail Pro Pricing

Long Tail Pro is a paid tool with a free trial period of seven days (in case, subscription should be cancelled before 7 days). Subscriptions begin at $25 per month if annual billing is chosen. Users may choose from three different plans at the moment with Long Tail Pro.

➍ Serpstat

Serpstat is a fantastic option if you’re looking for a comprehensive SEO suite that includes a keyword research tool, website analytics, SERP and backlink analysis, a rank tracker, and website audit capabilities. It’s an all-in-one solution that aims to simplify the entire SEO sector.

Serpstat Highlights

✔️ The competitor graph tool will help you learn more about your competitors

✔️ Find more about keyword difficulty and trends

Serpstat Pricing

Serpstat, like the other tools we’ve covered here, may be used for free a few times by registering for a trial subscription. However, if you want to utilize the service on a regular basis, you’ll need to sign up in one of their subscription plans. A monthly personal plan costs $55.

➎ SERanking

SE Ranking is without a doubt one of the most effective keyword tracking tools available. You may run website audits, examine your backlinks’ quality, and even get a sneak glimpse at your competitor’s marketing activities in addition to analyzing keyword results.

SERanking Highlights

✔️ Even for SEO newbies, SE Ranking makes it simple to get started.

✔️ All-in-one SEO tool: In most cases, you will need two or three more tools at least to get the combined features of SE Ranking alone.

✔️ Excellent value considering its powerful features and capabilities

SERanking Pricing

SERanking offers a free 14-day trial and you can save 20% on annual billing.

Integrate Keyword Research and Analysis then Optimize for Best Results

Integrating keyword research and analysis along with the rest of your SEO activities saves time and assures accuracy. As the number of steps in your SEO process decreases, the data that drives your efforts gets closer to real-time. Human mistakes are no longer an issue. Software continually analyzes and examines for new possibilities and updates, returning more insights on more terms than is humanly conceivable.

SEOs may grow to hundreds thousands or even millions of keywords by automating processes of keyword analysis and leveraging that data to support optimization efforts.

The more you can evaluate and prioritize, the more you’ll be able to optimize your or your clients’ website with the keywords and key phrases that matter most!