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How to Measure Social Media Engagement (10 Easy Ways)

Do you know how effective your social media outlets are? It’s almost impossible to envision an era without social media activity, Facebook likes, and shares in our ever-evolving digital society. Where can you find a database of your target audience who are already planning to read, click, and share your content? Without further ado, here are the 10 easy ways to measure social media engagement.

1. Page and post likes and shares

Likes on pages or posts are one of the most straightforward methods to gauge social media activity. This is due to the fact that these figures are very visible and may be used to compare pages or postings.

Both will allow you to get an instant idea of how well your article is performing and to exponentially expand your reach as people are sharing your contents with their networks of followers.

Simply go to the page and check “Likes” beneath the cover photo to discover how many Facebook page likes you have received in a single day. It’s similar when checking your Instagram and Twitter account. Simply browse to your profile then scroll down until the number of followers is displayed.

When checking out page and post likes, there are two factors to bear in mind:

Don’t put your whole confidence in them. They may appear to be an accurate depiction of what’s going on in your network, but they aren’t necessarily. Companies, for example, frequently purchase phony likes from different websites. Bot-automated programs that automatically like your posts, as well as comments, or photos—are also occasionally responsible for the likes that appear on a website or post. As a result, it’s critical to double-check your data from numerous sources to guarantee that it’s accurate.

✔️Keep in mind that you’re evaluating things correctly. Ensure you’re comparing the same level of activity throughout all accounts when you look at the stats. For example, if your personal account has a significant following but your company account does not, you won’t be able to tell which account is dominating the other.

2. Knowing how many people shared your post

And one of the things that comes to mind when thinking about how to assess social media engagement is the number of post shares. Check out some of the most popular tools for determining the number of times that your posts have been shared:

  • Facebook Business Page Insights: In your Facebook Page, all you have to do is go to “Insights” and check at the interaction on your posts. You will see the number of likes as well as comments a certain post has gotten, as well as how many shares it has garnered.
  • Bitly: A link-shortening tool as well as analytics service that can help you track your social media marketing and activities, such as paid ads on Facebook, Twitter, and LinkedIn as well as your email marketing campaigns.
  • BuzzSumo: You’ll be able to check how often your posts are being shared throughout major social networking platforms with this analytics tool.

But then again, there are two factors to bear in mind:

Again, don’t put your whole confidence. When looking at the amount of shares across various social media platforms, there are a plethora of factors to consider. When sharing material on social networking platforms, for example, many users use various URLs although utilizing same Bitly link. Users may also copy / paste this Bitly link into a public post on social networking sites, resulting in the creation of a new URL. As a result, while seeking to determine whether or not anything has been extensively disseminated online, it is critical to consult numerous sources.

✔️ Only compare apples with apples. Unfortunately, when comparing across multiple platforms, this strategy fails miserably. That’s because the amount of shares something receives on Facebook, for example, differs dramatically from the amount of shares it receives on LinkedIn. Because each platform has its own distinct audience, it’s critical to compare social media participation across similar networks instead of across all networks.

3. Growth of Active Audience and Rate of Followers

Measuring follower growth is a particularly informative technique for assessing social media involvement. The rise in a company’s number of followers over time is referred to as fan growth. Using a tool like BuzzSumo, you can keep track of this. You may use this tool to look at statistics that shows which posts have gained the most followers. If you see that particular sorts of postings gain more followers than others, you should concentrate your efforts on such posts in the future.

For instance, you might discover that a certain blog article you published recently is gaining more fans than others, indicating that the material was more popular with your audience. The next step would be to see what other sorts of posts were popular with your followers and work on creating more of that type of material.

Examining your followers’ growth rate over time is another technique to assess fan growth and engagement. If you observe that you have a decreasing growth rate, you should consider making changes to your plan. For instance, you may experiment with adding new features to your site or adjusting the content to make it more attractive to your target audience.

4. Your Followers versus Your Following Ratio

It is strongly encouraged in social media marketing that you follow other social media accounts that share the same interests to your brand or sector. However, keep an eye on the ratio of your number of followers to the number of individuals you’re following.

If you have 99 followers but follow 299 individuals, it may look desperate, and users may be hesitant to engage with you. Keeping the numbers in the same range is always a smart idea.

5. Increasing brand mentions on social media to increase social media engagement

Another technique to gauge engagement is to track brand mentions across various social media platforms or online publications. The ideal method to accomplish this is to use services like Mention or Google Alerts, which includes setting up keyword alerts for your business. Whenever anyone uses one of your predefined phrases, the system will send you an email notice.

You may also use these programs to keep track of your rivals’ mentions. This helps you to observe what kind of material your competitors are producing and if it is getting traction or not.

6. Increasing the number of post clicks

You may also assess social media engagement by looking at your clicks per article. Google Analytics is great to use in seeing how many times readers clicked the links in your articles or blogs, as well as other useful data like how long they stayed on each page.

You may also use Clicky, a legit web analytics software, to measure how many times people visit your social media pages and click on links. If you observe that your link hits are diminishing, you may try changing the look of your profile.

If you have many photographs on your profile, for example, you might wish to delete some or add subtitles to make them more appealing to view. Another alternative is to show fewer photos to speed up the loading process. In either case, this sort of data may help you figure out which types of social network accounts your visitors respond to the most.

In increasing the amount of post clicks, there are additional solutions, such as adding key points to boost scannability. You may also make changes to your titles, subtitles, and internal links across all of your social network platforms.

7. Comparing your comments per post

Examining the amount of comments on postings is another technique. You may achieve this by using social media engagement measurement tools like the platform’s “Insights” or an independent analytics provider like the three I previously mentioned: Facebook Business Page Insights, Bitly and BuzzSumo. You should be cautious about their correctness, just as you should be with page likes and post shares, and make sure you’re comparing comments appropriately.

It’s more than simply statistics when it comes to measuring social media engagement with comments. Reading follower comments may provide you valuable insight into what your fans want and need from your company, which you can use to influence any material you plan to produce.

You may have noticed that some questions keep cropping up in your comments. Not only should you answer swiftly to these inquiries, but you should also think about writing blog entries on them. Customers will have a resource to turn to, and if correctly optimized, it may help you improve your site’s ranks.

8. Active and Engaging Fans

While it’s exciting to see your fan base grow, this is not always a good sign.  Keep track of how many people connect with your business on social media, whether it’s by commenting on your Facebook posts, leaving a review on your Facebook page, retweeting your twitter posts, or otherwise talking to or about it.

These supporters are far more valuable than fans who may just visit your company page once or twice. Continue to communicate with them, and you’ll see an increase in the number of active fans.

9. Audience Demographics

Assume your company has 1,000 Facebook page followers. You can now acquire critical data on those 1,000 followers, such as their age, gender, geographic area, and even individual likes and interests, thanks to developments in analytics software.

This data is significant because it may help you create a vision of your target audience, identify what they’re interested in, and, most crucially, what it is they want (which you’ll provide).

10. Lead Generation

Though creating and sharing information is an important component of social media marketing, your audience shouldn’t only glance at your posts and never interact with your company. You should keep track of how many people come to your site through your social media pages, including which ones produce the most leads.


We looked at a few different approaches to gauge social media participation. Knowing how effectively your content marketing strategies are performing on social media may help you plan for the future.