A social media monitoring tool isn’t just a good-to-have; it is a must-have for public relations and marketing. However, if you’re not utilizing the appropriate one, or none at all, you’re missing out on a chance to generate more leads, raise income, and safeguard your brand’s reputation. Read on and we’re giving you the best tools to monitor social media in 2022.
If you want to maximize your campaign ROI, provide superior customer service, connect with key persons that can enable you to make more leads, or avert a PR crisis and safeguard your reputation, for example. Then, one of your priorities should be choosing the correct technology for your company. A good social monitoring tool will not only make your community managers’ job simpler in terms of strategy and content creation, but it will also provide you with the data you need to drive C-suite talks about where the company should go next.
Will I really need a tool or I can just monitor manually?
You’re better off utilizing an automated tool for your social media platforms research than trying to manage duties manually in today’s fast-paced digital environment. You’re more likely to miss key talks if you use the latter, which may soon become unreliable. It also takes too much time that may be put to better use on other tasks.
Delegate your task to a single unified social monitoring system and focus your work and attention on more vital activities instead of flitting between sites, wherever you are in the world, the finest technologies can track, collect, and analyze tweets, editorial media, posts, and discussions for you 24 hours a day, seven days a week.
So, without further ado, let’s dive in the list!
HubSpot, the category’s top performer, provides an inbound sales and marketing system that automates a variety of campaigning processes in addition to social monitoring. The small, medium, and big product teams will benefit from the compact solution, which includes lead management, email marketing, SEO, and comprehensive lead-to-deal control.
HubSpot Marketing’s social media monitoring tools allow organizations to keep track of critical discussions and relevant mentions across a range of platforms, automate interaction tracking, and schedule messages to go live at the most convenient time for visitors. They may create compelling calls-to-action and track their success using the same platform to improve click-through rates in the long term.
HubSpot Marketing also is a platform to count on when it comes to accurate advertising, since its tools assist in calculating the return on investment for AdWords and Facebook advertisements, as well as determining the appropriate investment amount for every firm. In terms of content, HubSpot aims to streamline both development and dissemination, as well as optimize your blog entries so you don’t have to. All data is synchronized directly with Salesforce, which scores and analyses leads on its behalf to identify those who require the greatest attention.
Lastly, HubSpot Marketing is a cost-effective system, whether purchased separately or in conjunction with other services. You can easily sign up for a free HubSpot trial here.
2. Brand24
Brand24 is a sophisticated social media monitoring tool ideal for companies wishing to track mentions throughout the web and on key social media platforms.
It’s one thing to keep track of Facebook posts’ comments and Instagram mentions, but Brand24 will empower you to do more. With Brand24, you can monitor mentions from news publications, forums, podcasts, blogs and reviews from all over the internet.
To automatically evaluate total brand sentiment, Brand24 employs smart sentiment detection. Unfavorable corporate mentions will also be immediately notified by the technology, allowing you to respond swiftly and effectively to negative dialogues before they escalate into larger concerns.
Brand24 also is a fantastic tool for establishing strong social media interactions with your consumers. You may utilize the tool to interact with consumers, react to reviews fast, and leave comments on social media postings and message boards.
Most significantly, the tool may assist you in ensuring that no favorable mention of your business goes forgotten, and it enables expressing your gratitude for positive remarks much easier.
Brand24 is, in general, an excellent monitoring tool for major brands and agencies. You may use it to not only watch and evaluate your brand’s social presence, but also to develop detailed reports and boost your marketing and PR activities.
Brand24 supports Facebook, YouTube, Instagram, Twitter, TikTok, Twitch, blogs and news outlets, newsletters, podcasts, and the web.
3. Awario
Awario is a handy social media monitoring tool that may help you not only track but also profit on your social media mentions.
Awario monitors social networking sites, blogs, and other sites in real time to provide you the most updated snapshot of your customers’ brand sentiment.
It also includes a robust analytics dashboard for seeing and tracking through all your brand mentions across multiple social media platforms and channels.
However, Awario’s social selling feature is perhaps its strongest feature. Awario can assist you in gathering postings from across the web that request product and service suggestions similar to yours.
This creates a lot of sales chances for you and enables you to suggest your brand to potential leads fast and effortlessly.
Not only that, but Awario can help you swiftly spot bad comments about your competition.
With this function, you may steal leads from your competitors by providing a superior product or service to clients who have previously expressed dissatisfaction with your competitor’s offerings.
Awario may also be used to produce white-label reports for customers in addition to all of this.
Awario supports Facebook, YouTube, Instagram, Twitter, Reddit, news, blogs, forums and the web.
4. Sendible
Sendible is an all-in-one system that puts you in control of your social media marketing efforts. The listening tool is one of the standout aspects of this tool stack.
You may use the program to track mentions of your brand, industry phrases, and rival brand names, among other things.
All of your brand mentions will be in one place, and you’ll be capable of managing your engagements, comments and messages in one simple dashboard.
Sendible connects with Slack to make incorporating social media monitoring chores into your team’s existing processes a breeze.
You may utilize the social listening tool’s Twitter lead generation to highlight pain problems for customers in your niche and participate in relevant conversations.
Sendible is a very inexpensive social networking solution that would be ideal for tiny businesses and agencies.
It doesn’t only offer comprehensive social media monitoring capabilities, but it also makes it simple to handle other operations like publishing, scheduling, and content collaboration from a single dashboard.
Sendible supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, GoogleMyBusiness and YouTube.
5. Iconosquare
Iconosquare is a robust social media analytics platform with Instagram tracking capabilities. This is the application for you if you prefer to monitor your IG’s performance but find that Instagram’s built-in analytics capabilities fall short.
It’s time to step up your social media monitoring in 2022.
With the rise of digital communication and companies vying for attracting and retaining customers on the web, media monitoring has become a critical component of modern analysis, marketing, and public relations.
However, without the correct social listening tools to assist you extract information and obtain meaningful functionality, it’s a worthless exercise, depending on the size of your company and the breadth of your job.
