Social media is indeed everyone’s favorite hangout spot. Over half of the world’s population uses various platforms to keep up with current events and remain in touch with individuals all around the world.

You get to see something fresh with each scroll. With stuff from all around the world, this keeps us engaged for hours at a time.

However, it’s possible that your social media posting schedule isn’t in sync with your most active audience’s active time. In addition, social media marketers are constantly looking for methods to increase their return on investment while reducing their time spent on the platform.

This is where this list of social media scheduling tools come into play.

Social media scheduling tools offer more than simply a quick way to schedule updates on social media. The appropriate tools may help you improve your whole social media management process, giving you more time to create amazing content and form real-time interactions with your followers.

Isn’t this a win-win situation?

When it comes to schedulers, various firms have different objectives. Perhaps you’re obsessive with data. Perhaps you have a large group that needs to work together more effectively.

In any case, today’s marketers are looking for easy, basic solutions that they can use right now. We have put together this list of social media scheduling tools which will help you make the right choice especially when you’re still a beginner.

1. Planable

Planable offers many of the characteristics seen in today’s social media scheduling applications, with a focus on cooperation and teamwork.

Planable’s commenting and approval mechanism for planned social media postings is particularly noteworthy. Before the content is published, team members can review the comments to tweak it as much need before going live. If being part of an agency , individual users can then approve the postings or wait on their client’s approval.

Different departments may communicate via roles and permissions, ensuring that are all on the same page. As a post goes from point A to B, there are fewer obstacles and more transparency.

Most notable is that you can start with Planable for FREE!

2. Airtable

If you haven’t figured it out yet, content development and social media scheduling are inextricably linked.

When you sit down to write a blog article, your audience maybe always in your mind.

You want to create items that have a lot of potential to be shared widely. You want to obtain as much exposure as possible through social media sharing so that your content reaches potentially many people. 

This is where Airtable comes into play. Airtable connects content creation process with social media posting. The platform may be used by groups or individuals to plan for future content as well as how those postings will be presented across other social media networks.

And the best part is, for those who are just getting started, you can sign up with Airtable for free!

Airtable’s asset manager is also an awesome perk. Before clicking “publish,” this feature gives customers a feeling of uniformity throughout your campaigns and adverts.

This means that Airtable helps you keep one spot ahead by allowing you to preview how your posts on social media will appear before they go live. Isn’t it always better to be prepared?

3. Later

Later is a well liked social media scheduling tool with a lot of functionality. Later may be used to schedule Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn updates, but it is best for Instagram.

For content research, it includes elements such as hashtags and keywords. You can organize your content schedule visually and save each piece of media in the asset library. For rapid filtering, you may add labels, notes, and stars to any media.

You may also use this library to store evergreen material and schedule it to appear on a regular basis at a specific time.

👍 PROS

1. Later has a Linkin.bio function that routes Instagram traffic to a website.

2. While scheduling social media posts, you may create hashtags and tags.

👎 CONS

1. Bulk upload is not available, which is a must for many businesses.

2. It won’t allow you publish without photos on social media.

PRICING

Free-trial: Yes, for 14 days.

Free option: None

Pricing

4. Sendible

Sendible is a social media scheduling solution for managing numerous customers’ social media marketing and attaining the required outcomes. It was designed with the needs of agencies in mind.

Facebook, Twitter, Instagram, LinkedIn, Google My Business, Youtube, and Pinterest, as well as other blogging sites like WordPress, Medium, and Tumblr, are all supported by Sendible.

Additionally, it is also useful for tracking marketing results. Sentiment analysis and automation features provide Sendible a competitive advantage.

👍 PROS

1. To remain ahead of the competition, Sendible features a consolidated Social Inbox that tracks your brand, rival, and important industry phrases. You’ll also receive email/Slack notifications when someone says anything that meets the parameters you’ve chosen.

2. You may create detailed customized reports and submit them to your clients and team members through email daily, weekly and monthly. 

3. From the Sendible dashboard, you can delegate conversations/assign messages to the members of your team for quicker and more efficient customer care.

👎 CONS

1. The quantity of services you utilize determines the cost and plan structure. Streaming and posting to your Facebook page, for example, are two separate services.

2. When responding to conversations/mentions through Sendible, the replies do not appear right away resulting to repeating messages.

3. On Sendible, it takes a little time to find your footing.

PRICING

Free-trial: Yes, for 14 days.

Free option: None

5. Social Pilot

Are you looking for a tool that is both easy and affordable? Your quest has come to a end. Social Pilot has proven to be one of the most user-friendly social media marketing solutions available. It allows you to post to TikTok, Facebook, Twitter, LinkedIn, Instagram (Direct Publishing), Google My Business, Pinterest, Tumblr, and VK, among other social networking networks.

Every aspect of SocialPilot is intended to make setting social media schedules as simple as possible in order to maximize marketing efforts. Users may get help from this social media posting tool via email, chat, phone, and social media.

PRICING

Free-trial: Yes, for 14 days.

Free option: None

6. MeetEdgar

MeetEdgar isn’t just like other scheduling applications for social media. With its function of their posting that is evergreen, it helps you schedule social media updates in a unique way that won’t leave your queuing system empty.

Once you’ve scheduled your post, it’ll be saved in their library for later use. Facebook, Instagram, Twitter, Pinterest as well as LinkedIn are all supported by MeetEdgar. It offers a simple User Interface (UI) with Artificial Intelligence (AI) integrations for executing your social media plan successfully.

👍 PROS

1. MeetEdgar‘s publishing queue ensures that your trail of content is never left empty. It keeps recycling your permanent posts indefinitely.

2. It features a social media publishing schedule depending on categories. You may organize your material into categories and then schedule it accordingly.

👎 CONS

1. You can plan category-based social media postings, but you can’t rearrange them in your queue to repeat them in the future.

2. You are unable to add members in the team. There isn’t a social inbox or comprehensive social analytics.

PRICING

Free-trial: Yes, for 7 days.

Free option: None

7. Post Planner

The next tool on the list of social media scheduling tools is Post Planner. Facebook, LinkedIn, Instagram, Twitter, and Pinterest are among the top five platforms it supports.

Fill your content calendar with branded pieces and schedule them for the time frame of your choosing. If you dig in meaningful material for your audience, you may even filter popular posts from Facebook, Twitter, and Reddit to maintain an impressive social media presence.

Post Planner also allows you to keep track of your brand mentions so you don’t miss out on any opportunities to engage with your audience.

👍 PROS

1. Their highlight is the content finding tool.

2. There are a variety of value-adding integrations available.

3. Content may be tailored to certain platforms.

👎 CONS

1. It only works with five platforms.

2. Customer service is slow.

8. SmarterQueue

SmarterQueue is unique from other scheduling solutions for social media. This scheduling tool will recycle your content, ensuring that your queue never gets empty. Facebook, Twitter, LinkedIn, Instagram, and Pinterest are all supported by SmarterQueue.

You may organize your material into categories to make it easier to find. Also, depending on your profile analytics, this social media posting tool proposes a specific schedule.

👍 PROS

1. It’s simple to give time periods into different and several categories. It will also automatically recycle your evergreen posts.

2. You can re-queue your posts with variations so that you don’t necessarily have to write unique posts all of the time.

👎 CONS

1. It is overpriced in comparison to the things it provides. For $79.99 per month, you can only manage just 25 social profiles for one person.

2. You can’t add team members or manage numerous customer accounts because there’s no collaboration capability. There are no detailed reports available.

3. It lacks a social inbox where you can keep track of your social chats.

4. Their user experience isn’t very user-friendly or intuitive.

That concludes our list!

CONCLUSION

Despite the fact that there are a plethora of social media scheduling tools available, only a select few are recognized suitable for usage. Some are either too pricey or don’t provide the platform you want, while others provide subpar service.

If there is any tool that we can add on to our budget-friendly list of social media scheduling tools, please let us know in the comments section, we would love to hear from you!