You are currently viewing What is Social Media Monitoring (Why Does It Matter)

What is Social Media Monitoring (Why Does It Matter)

It is not enough to just reply to your brand’s @mentions on social media nowadays. If that’s all you’re looking at, you’re probably losing out on a slew of communications that merely mention your business by a variant of your name or promote a certain product. As your social media habits improve, make sure you have a mechanism in place to track your progress and understand why use social media monitoring tools in reaching your goal.

Furthermore, switching between so many different apps to stay on top of everything becomes time-consuming. You need a social media monitoring plan if you’re spending more time hopping between social networks and doing intricate organic scans for mentions than engaging with brand mentions.

A good social media monitoring plan will consolidate all of your brand’s mentions and search criteria in one place, allowing you to spend more time reacting to key messages and establishing an approach based on your findings. Starting with a list of all you need to keep watch of and how you’ll respond to those notifications, you should then develop a monitoring strategy.

What is social media monitoring, and how does it work?

Monitoring your brand’s mentions on social media and responding to every engagement is what social media monitoring means. It’s a quick-response method that applies to all types of conversations about your business, including reviews, product enquiries, and even customer service concerns.

More essentially, social media monitoring isn’t limited to direct mentions of your posts or comments on them. It also includes postings that reference your business but do not tag you. Because these kind of postings don’t show up in your network alerts, hence the reason why use social media monitoring tools.

Social media tools will boost your digital marketing strategy and efforts

An important aspect of any social media strategy is using social media tools. Using social media monitoring tools will help you unlock your customers’ needs and wants hence being able to provide them.

➤ Monitoring hashtag trends will help you improve your marketing efforts. There is a number of excellent hashtag-tracking tools that can help you.

➤ There are also tools for monitoring social media from a specific location. Marketers can quickly engage with their most critical clients and understand what they’re saying at certain events with location-based social data collected through platforms like Geofeedia.

➤ Customer service can be improved by using social media monitoring tools. When you reply quickly to your company’s mentions on social media, you demonstrate that you have excellent customer service abilities to both new and existing consumers. People enjoy seeing companies interact with customers through social media, whether it’s on your own page or in reaction to comments.

Is social monitoring and listening the same?

Monitoring social media is not the same as listening to it. When monitoring, you react appropriately. When practicing social media listening, on the other hand, you’re taking a broad look at the industry trends and brand mentions to help you make smarter marketing decisions in the future. In their own way, each may be incredibly beneficial to your brand. In short, social monitoring tells you what while social listening tells you why.

Why does social media monitoring matter?

We overlook that social media was created to facilitate social contact, such as a dialogue between two individuals or two companies. Brands and people that post but not listening are just speaking with no regard for their audience.

Organizations must also be aware of what consumers want from a portfolio, or they risk going in a route that their target audience does not understand.

You’ll be able to create stronger marketing campaigns, complete more transactions, enhance your products or services, and earn happier clients if you listen to what your prospects or customers have to say. Monitoring can also help you avoid problems.

Your fan base will generally point things out to you before you even notice it, and your empathy level and reaction time will affirm or reject a person’s sentiments about your brand.

People also have great expectations for response times. As per Search Engine Watch, 70% of the surveyed Twitter users anticipate a response from firms they contact on the platform, and 53% of those users want that answer in less than an hour. When filing a complaint, the number of people expecting an answer within one hour jumps to 72 percent.

Regardless, people will talk about your business, your products and services, your rivals, your company, and your workers. These open chats take place in real life and then evolve into social media threads and discussion groups.

Any reputation manager will want to discover why someone is complaining about your company or your product. Monitoring is important for everyone, not just social media administrators.

In a nutshell, social media monitoring allows you to keep track of a company’s entire media presence. What is the significance of this? Here are five of them:

1. You may connect with your target audiences through social media monitoring.

Some voices are more vital than others when it comes with “who is saying what” about your organization. Media monitoring tells if your company’s most important stakeholders are hearing and reacting to information about it, and whether the news is good or bad. Sentiment analysis determines if individual bits of material, as well as the general reporting attitude, are positive or negative.

Various stakeholder groups can be reached through various media means. Monitoring social media will offer you an idea of how current and future customers feel about your company. Shareholders will be increasingly interested in financial press reporting. Broadcast media is more likely to reach a larger audience. To understand how all of an organization’s stakeholders feel about it, all channels must be watched.

2. Social media monitoring aids in the development of more effective marketing tactics.

Media monitoring allows you to assess the success of sales and marketing messages by providing you control over how they are received. When you can monitor how your target market and potential consumers react to blog posts and official statements in real time, you can accentuate effective messaging while also amending and redirecting those that not meeting the standards. 

Assessing the effectiveness of marketing efforts entails determining whether or not the money spent is paying off. It allows the astute communications team to better plan future initiatives by gaining a better understanding of what will resonate with the target market. Looking at what worked and what didn’t work in the past may help you improve the efficacy of the language you use, the media sources you use, and the amount and timing of your communications.

3. Social media monitoring contributes in the prevention and control of crises.

Following the news cycle around your company may provide valuable information into upcoming disasters, helping you to avert or at least lessen the consequences. The communications team may use real-time media monitoring to assess if the company or sector is heading towards a damaging publicity or better know as PR crisis. A decreasing trend in mood, as well as an increase in unfavorable reporting, should raise red flags and prompt evasive action.

4. Social media monitoring allows you to keep your eyes on your rivals or competitors.

Competitor analysis isn’t just for emergencies. Media monitoring not only reveals the people’s comments about your company, but it may also provide you a market edge by revealing what they are saying about your competitors.

Tracking industry-related media mentions can help you understand what other companies are doing with their marketing strategy, product and service development as well as how they remain ahead of their competition – including you. It may monitor what your competitors’ customers are saying, giving you an advantage in providing better options for their demands. You’ll be able to predict trends in the industry and become a global leader and the source of expertise if you use efficient media monitoring.

5. Social media monitoring is beneficial to your reputation.

Brand image and internal facts are generally far apart, and without monitoring their social media, firms struggle to comprehend how they are seen outside their headquarters. Businesses may detect levels of brand exposure and emotion surrounding their goods and services using technologies such as social monitoring, which reflects into their company or brand reputation.

It’s simpler to change, protect, or improve your reputation when you know how it’s seen by the people who matter. Although there is no one elixir that will guarantee a strong reputation, monitoring your social media is an important component of company reputation management. After all, being forewarned is being forearmed.

Social media tools will boost your digital marketing strategy and efforts

An important aspect of any social media strategy is using social media tools. Using social media monitoring tools will help you unlock your customers’ needs and wants hence being able to provide them.

➤ Monitoring hashtag trends will help you improve your marketing efforts. There is a number of excellent hashtag-tracking tools that can help you.

➤ There are also tools for monitoring social media from a specific location. Marketers can quickly engage with their most critical clients and understand what they’re saying at certain events with location-based social data collected through platforms like Geofeedia.

➤ Customer service can be improved by using social media monitoring tools. When you reply quickly to your company’s mentions on social media, you demonstrate that you have excellent customer service abilities to both new and existing consumers. People enjoy seeing companies interact with customers through social media, whether it’s on your own page or in reaction to comments.

TO SUM IT UP

A SUCCESSFUL SOCIAL MEDIA STRATEGY THUS REQUIRE SOCIAL MONITORING TOOLS

Even if you’ve built great social media skills overtime, using social media monitoring tools is still as important. Whatever your objectives are, keep track of your measurements throughout time. If you decide to put more than 10 – 15 minutes onto your social media monitoring activities, your success should increase as a result of the extra effort and having the right tools will even boost your success.